INTURN

B2B Fashion Commerce // 2018
Lead Visual Product Designer
Sub-contract for Sapient.Razorfish

Project Overview

INTURN built a platform where major fashion brands sell off their excess inventory, a high-stakes, high-volume negotiation that used to live in messy spreadsheets and email chains. It is quietly a sustainability story too: the clearer and faster that recovery process runs, the less overproduction ends up in a landfill. The flagship product had grown powerful but hard to use, so SapientRazorfish brought me in, on-site with their product managers, strategists, UX designers and CPO, to reimagine the core experience and make a deeply complex tool feel clear.

My Contributions

I led the visual product design across the platform's core surfaces, from the negotiation linesheet to product pages to the email system. Working with a team of 4 UX designers to research and build out the component system that let INTURN's in-house designers and engineers keep shipping quickly and on-brand long after I left.

The Linesheet

Where the negotiation happens

Fashion negotiation is a beast: huge datasets, high variability, international sizing, and legacy systems to account for. The Linesheet is the heart of the platform, the place where buyers and sellers actually negotiate. I designed it to track counter-offers, hold enormous product tables without falling apart, and give power users deep sorting and filtering without burying the people who just needed the basics.

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Clarity down to the product

Product pages built for flexible, high-stakes decisions

Negotiation does not stop at the table. On each product page, buyers and sellers could dig into detail and negotiate on a flexible size and pricing matrix, watching cost, markup, and margin update as they went. The challenge was density: a lot of numbers, a lot at stake. I designed these pages so the important decisions stayed obvious and the depth was there when you needed it.

One system, many surfaces

The component library that kept it all consistent

The real engine of the project was the design system, built on Atomic Design principles: tokens and core components, then a pattern library for the negotiation and inventory flows, then page templates the team could assemble fast. I built it as a Sketch Cloud symbol library so everything updated globally without visual drift, and paired it with a Zeplin developer hand-off. That let a lean in-house team keep shipping, from the linesheet to product pages to a unified email system for offers, counter-offers, and marketing, all speaking the same language.

The same components, many states, across the platform

Maxx Berkowitz

INTURN

Let's make something!

Maxx Berkowitz